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A promotional graphic with a pink background advertises a vehicle giveaway, featuring a Toyota RAV4 and the headline “Tap into the fast lane and win a RAV4!” A prominent “Learn More” button appears below the text, along with a disclaimer stating the campaign is not sponsored by Toyota Motor Corporation.

Enter to win a new Toyota RAV4 simply by using a personal CPB debit card

HONOLULU, HI (Sept. 25, 2023) – Central Pacific Bank (CPB) customers can win a brand new 2023 Toyota RAV4 XLE and other fantastic prizes simply by tapping their personal CPB debit card to make purchases beginning Monday, Sept. 25, 2023 through Friday, Dec. 1, 2023.+ In addition, Shaka Checking account customers will automatically receive two entries for each eligible purchase they make with their Shaka debit card.

Two people wearing bucket hats, sunglasses, and oversized gold chains stand in front of a Central Pacific Bank branch and a parked vehicle. On-screen text references the song “Tap Topay” and “CPB Records Volume II,” suggesting a promotional music video or marketing campaign.

Check out the new rap video “Tap Tap to Pay” featuring Island Magic Mike and CPB’s own Dennis Garrett aka ch3rrylife. Watch the video of them breaking it down by clicking here.

Prizes awarded to customers include:

  • New 2023 Toyota RAV4 XLE valued at $32,400

  • $1,000 for two CPB customers

  • $500 Amazon.com gift card

  • Apple MacBook Air M2 15”

  • Apple iPhone 14 Plus

  • Apple iMac 24”

  • $1,100 Waikiki staycation

  • $300 Duke’s & Hula Grill Gift Cards

  • $300 Nico’s Pier 38 Gift Card

  • $100 Rainbow Drive-In Gift Card

  • $100 Leonard’s Bakery Gift Card

“CPB’s Contactless Debit Card promotion was so popular we had to bring it back for another round of prizes. Customers will be entered each time they use their CPB personal debit card to make a point-of-sale purchase. Those who do not have a CPB debit card are encouraged to sign up for a checking account so they can enter to win by making debit card purchases,” said Brandt Farias, Central Pacific Bank, EVP and chief marketing officer. “Winners can receive valuable prizes just for using their CPB personal debit card to buy things. It’s that simple!”

The finalists will be invited to a grand prize event held on Dec. 15, 2023 where the lucky winner of the RAV4 will be selected.

Prizes will be awarded weekly throughout the campaign period, so customers are encouraged to use their CPB debit card often. Follow and friend CPB on our social media accounts for exciting updates and to track winners throughout the campaign by clicking:

With a CPB Contactless Debit Card, a simple tap is all it takes to pay for your purchases and comes with the following added benefits:

  • The card never leaves your hand, reducing the risk of loss or counterfeit purchases.

  • Every contactless payment transaction is uniquely encrypted, which protects against fraud by keeping your information safe.

  • It’s easier than carrying cash, plus it provides an extra level of control and preventative health precautions.

A person wearing a flower lei stands beside an open silver pickup truck outside a Central Pacific Bank branch, raising both arms during a vehicle giveaway celebration. Downtown buildings and bank signage are visible in the background.

Pekelo Po’omaihealani won a brand new 2023 Toyota Tacoma in June 2023 simply by using his CPB personal debit card to make purchases. Photo courtesy: Central Pacific Bank

+NO PURCHASE OR TRANSACTION IS NECESSARY TO ENTER. For alternative ways to enter and to read the complete rules, please refer to
CPB.bank/contactless. The Campaign is not associated with or sponsored by Apple Inc., Microsoft Corp., Amazon.com Inc., Toyota Motor Corporation, Toyota Hawaiʻi, Meta Platforms Inc., Instagram LLC, Bytedance Ltd., and Google LLC, or any of their affiliates.

 

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About Central Pacific Bank

Central Pacific Financial Corp. is a Hawaiʻi-based bank holding company with approximately $7.57 billion in assets as of June 30, 2023. Central Pacific Bank, its primary subsidiary, operates 27 branches and 57 ATMs in the state of Hawaiʻi. Central Pacific Financial Corp. is traded on the New York Stock Exchange (NYSE) under the symbol "CPF." For additional information, please visit: cpb.bank

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